ABSTRACT
The outbreak of the SARS-CoV-2 novel coronavirus (COVID-19) has been accompanied by a large amount of misleading and false information about the virus, especially on social media. In this article, we explore the coronavirus "infodemic" and how behavioral scientists may seek to address this problem. We detail the scope of the problem and discuss the negative influence that COVID-19 misinformation can have on the widespread adoption of health protective behaviors in the population. In response, we explore how insights from the behavioral sciences can be leveraged to manage an effective societal response to curb the spread of misinformation about the virus. In particular, we discuss the theory of psychological inoculation (or prebunking) as an efficient vehicle for conferring large-scale psychological resistance against fake news.
ABSTRACT
In May 2021, the Toronto Maple Leafs National Hockey League team lost a seventh and final playoff game?again. The day after their loss, Toronto Mayor John Tory took the unusual step of penning an open letter to Maple Leaf fans in response. His two-page letter was a unique mix of communication genres, including sport communication, political communication, and, with multiple references to COVID-19, health communication. It was also, as we argue here, a unique example of image repair rhetoric in general and sport image repair rhetoric in particular. In this rhetorical analysis, we build on a growing body of sport image repair in the form of open letters, revealing how the interaction of these contexts with Tory?s main focus on the team reveals how his open letter is at a crossroads of intersecting image repair efforts in politic, health, and sport. We draw three primary findings from our analysis, including the possibility that Tory?s letter functioned as an inoculation message, preparing fans to resist discouragement and a dampening of support.
ABSTRACT
Although there has been unprecedented attention to inoculation theory in recent years, the potential of this research has yet to be reached. Inoculation theory explains how immunity to counter‐attitudinal messages is conferred by preemptively exposing people to weakened doses of challenging information. The theory has been applied in a number of contexts (e.g., politics, health) in its 50+ year history. Importantly, one of the newest contexts for inoculation theory is work in the area of contested science, misinformation, and conspiracy theories. Recent research has revealed that when a desirable position on a scientific issue (e.g., climate change) exists, conventional preemptive (prophylactic) inoculation can help to protect it from misinformation, and that even when people have undesirable positions, “therapeutic” inoculation messages can have positive effects. We call for further research to explain and predict the efficacy of inoculation theory in this new context to help inform better public understandings of issues such as climate change, genetically modified organisms, vaccine hesitancy, and other contested science beliefs such as conspiracy theories about COVID‐19. [ABSTRACT FROM AUTHOR] Copyright of Social & Personality Psychology Compass is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)